Your Menu Should Be a Marketing Tool

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on Mar 1, 2019 9:00:00 AM
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Have you ever considered your menu as a marketing tool? Restaurant owners are always looking for ways to get more business, earn a higher profit, and attract new customers. And your menu is one of your biggest assets to your restaurant when it comes to all of the above. A restaurant menu is basically a document that communicates your entire restaurant concept to your guest. Learn how to take your restaurant menu online and use it as an effective marketing tool.


Put your menu online

According to a study by OpenTable, 93% of people view online menus before dining out. Now, customers are looking at menus long before they sit down at a restaurant table. By posting your restaurant's menu online, you're providing potential customers with the most important piece of information about your establishment – what you have to eat and drink!  Today, your in-house menu isn’t enough to win new business. If your menu isn’t anywhere to be found online, you’re missing out on the chance to gain new customers. Here is how to do it.


Make sure your menu and website are mobile friendly

It’s not just about putting your menu online. Your online menu must also be mobile friendly. If it’s not, you risk losing out on reaching many potential customer. In 2018, 52.2% of all worldwide online traffic was generated through mobile phones.  It is now vital that your restaurant’s website and menu is responsive, it is the key to a good restaurant website. Make sure the menu text is large enough and the navigation is clear and easily accessible for mobile users. According to Google’s Think Insights, if your customer visits your site and is frustrated because they can’t find what they are looking for, there’s a 61% chance they will leave immediately and go to another website.

So, if your customer is looking for your menu and can’t find it while searching your site on their mobile phone, they’ll give up and find another place to eat.


Keep it simple

Simple and concise descriptions that speak to the dish’s preparation is always best. A restaurant menu should be well organized and descriptive enough for restaurant diners to easily navigate. However, it is important to leave enough room for your servers to be able to fill in the blanks and give an even more thorough description. Having your servers verbally deliver each dish's description, allows diners to receive a more personal touch. You should also apply the idea of simplicity to the number of menu items your restaurant features at a given time. Customers should never have to feel like it is hard to read your menu. Keeping your menu clean cut and align it with your restaurant and its brand is a great marketing tool that requires little effort.

Download Now: Restaurant Opening Checklist!

Topics: Data Intelligence, marketing

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